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Pacific Asia Travel Association reveals ’2024 PATA Patterns Travel Trends Report

The post Pacific Asia Travel Association reveals ’2024 PATA Patterns Travel Trends Report appeared first on TD (Travel Daily Media) Brand TD.

The Pacific Asia Travel Association (PATA) UK & Ireland has revealed their latest PATA Patterns, a roundup of trends predicted to shape travel to the region in 2024 and beyond, providing insight into what is set to be popular and inspire agents on what to sell.

PATA UK & Ireland chapter surveyed their members to find out:

  • What’s new (hotel openings, attractions, tours, emerging destinations, airline routes, festivals & events)
  • Marketing focuses
  • Booking insights from tour operators

Based on the variety of stakeholder’s feedback from tourist boards, DMC’s, tour operators, airlines and hoteliers, we can unveil PATA’s ten trends likely to shape travel in 2024:

  1. Art Addicts & the Culturati
  2. The Rail Renaissance
  3. Transformative Travel
  4. Wanderlust Wanderers
  5. Gastronomy Gurus
  6. Luxury for Less
  7. Wellness Warriors
  8. Agent Authority
  9. Mix & Match
  10. Tech Travel

Commenting on the latest trends research , Chris Crampton, Chairman of PATA UK & Ireland Chapter said: “It isn’t surprising that the region has taken quite a while to fully recover from the fallout of the Covid response, but as we move into 2024 we can say that the signs are that normality is returning in many sectors, although it is inconsistent and the high-end luxury sector is in better shape than the budget market. There are promising signs that the return of air capacity to the region should allow the ongoing recovery to be more even in the year ahead, but the industry as a whole remains fragile and susceptible to risk factors outside of its control.

The desire to visit Pacific Asia remains as strong as ever, and with fair winds we expect to see further growth in the next 12 months. Challenges continue to impact planning for the future, but at long last we can say there is a degree of normality, and we are able to look forward with some degree of confidence.”

Not surprisingly, amongst the trends identified the importance of the travel agent remains key.  PATA will continue to help and support their agent partners as much as they can. PATA are always looking for new initiatives around how they interact with their agents to ensure that they are receiving the latest news and training from PATA’s members.

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