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Sun Group strengthens luxury sector in Phu Quoc

The post Sun Group strengthens luxury sector in Phu Quoc appeared first on TD (Travel Daily Media) Brand TD.

The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped hotel nestled directly on the shore. 


Leading Vietnamese company collaborates with the world’s finest hotel brands and acclaimed architects  to elevate the high-end hospitality and tourism sector in the “Pearl Island”.

An island jewel nestled just off the south coast of Vietnam, Phu  Quoc has emerged as one of the world’s most exciting and enticing international tourism destinations.  An idyllic archipelago of 36 islands surrounded by tropical seas, blessed with sandy beaches, verdant  forests and rich biodiversity, all complemented by authentic cultural charm and international attractions,  this is an enchanting place to stay, meet and explore.

Phu Quoc is no longer an up-and-coming destination, however; having welcomed nearly five million  visitors in 2022, with high hotel occupancy rates of 80-90% and a healthy mix of guests from every corner  of the globe, Phu Quoc is now firmly established as one of the most desirable islands to visit. This  reputation has been reaffirmed by major publications such as TIME Magazine, which named Phu Quoc as  one of the “Top 100 Greatest Places in the World,” and Condé Nast Traveler which honoured it as one of  the “World’s Top Islands” in 2023.

Now, Sun Group, one of Vietnam’s leading integrated hospitality, entertainment, infrastructure and real  estate companies, is positioning Phu Quoc for a bright new era of luxury tourism. By collaborating with  strategic partners, including aspirational brands, world-renowned architects and dazzling designers, this  forward-thinking company is crafting a series of highly original five-star hotels and resorts that will attract  the world’s most discerning travellers to Phu Quoc.

Sun Group has already created some of Phu Quoc’s most sought-after places to stay, which have elevated  the island’s hospitality scene to new levels of excellence. Crafted by Bill Bensley, the maverick of  sustainable luxury design, the 234-room and suite JW Marriott Phu Quoc Emerald Bay Resort opened in  2016 and has already won multiple accolades, including 1st place in Travel + Leisure’s “Top 10 Best Resorts  in Southeast Asia,” and 6th place in the “Top 100 Best Resorts in the World.” It was also chosen as the  setting for the extravagant seven-day wedding of Indian billionaire Kaabia Grewal, which featured 700  guests and 125 performing artists!

Opening before the end of 2024, La Festa Phu Quoc, Curio Collection by Hilton is inspired by Italy’s Amalfi Coast 


In addition, the 375-villa New World Phu Quoc Resort, which is operated by the prestigious Rosewood  Hotel Group, was named as the “Best Villa Resort in Asia” in the Haute Grandeur Global Awards, and La  Festa Phu Quoc Curio Collection by Hilton, which is inspired by Italy’s Amalfi Coast, is set to welcome its  first guests in the coming weeks.

Most recently, the company signed a milestone agreement with Marriott International that will introduce  two more illustrious luxury hotel brands to Phu Quoc. Conceived by 10Design, the acclaimed architecture  studio, The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped property with 305  rooms and suites and first-class facilities, including a Luxury Collection Spa and extensive event space,  while the Ritz-Carlton Reserve, Hon Thom Island will be a blissful beachfront boutique retreat designed  by Bill Bensley and featuring just 40 pool villas and five-star facilities, including a beachfront wedding  venue. Upon opening, it will join a highly exclusive collection of just six Ritz-Carlton Reserves worldwide.

Wherever guests choose to stay, Phu Quoc offers a breath-taking array of natural and cultural attractions  and entertainment venues that will captivate affluent travellers, including high-net-worth individuals,  couples, families, friends and groups alike. The shimmering sea sets the stage for exhilarating water  sports, diving and snorkelling, the mesmerising local markets will immerse experience-seekers in the rich  local culture, and spectacular attractions like the Hon Thom Cable Car, which is recognised by Guinness  World Records, offer a unique perspective on this dreamy destination.

Phu Quoc’s Sao Beach is a stunning stretch of sand that sets the stage for tropical island adventures  


Dang Minh Truong, Chairman of the Board of Directors, Sun Group, stated: “Phu Quoc is no longer  an emerging tourism destination – it has already arrived on the world stage. Now, we are entering a new  phase, as the ‘Pearl Island’ becomes a dream destination for luxury seekers. We understand that today’s  affluent travellers are demanding new experiences they can’t find anywhere else. By working with the  industry’s top hotel brands, designers and architects, Sun Group is successfully elevating the island’s tourism industry to new levels of refinement and elegance, all amid the stunning backdrop of Phu Quoc’s  beautiful beaches and spectacular scenery.”

In addition to its five-star resorts in Phu Quoc, Sun Group ownsthe 745-key Premier Residences Phu Quoc  Emerald Bay, with its awe-inspiring 5,000m², multi-storey infinity pool, named as “Asia’s Leading Hotel  Residences” in the World Travel Awards, and Premier Village Phu Quoc, which boasts 215 luxurious  duplex villas and was crowned as “Asia’s Leading Beach Villa Resort”.


The post Sun Group strengthens luxury sector in Phu Quoc appeared first on Brand TD.

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