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With ALL PLUS, Accor reinvents its frequent traveller subscription cards

The post With ALL PLUS, Accor reinvents its frequent traveller subscription cards appeared first on TD (Travel Daily Media) Brand TD.

Following the successful launch of its subscription cards in China and Brazil, Accor has refreshed its ibis BUSINESS and BUSINESS PLUS frequent traveller cards through the creation of ALL PLUS ibis and ALL PLUS Voyageur.

A true accelerator of the Accor Live Limitless loyalty program, ALL PLUS provides frequent business & leisure travellers peace of mind when it comes to finding the best price, unlocking last-minute room availability, and accelerating status. ALL PLUS Voyageur members benefit from a 20% discount across 11 Luxury & Premium hotel brands and 15% discount on 10 Midscale & Economy brands. Focusing on the Economy segment, the ALL PLUS ibis card offers a 15% discount on the ibis family brands: ibis, ibis Styles & ibis budget.

Since one in three business stays is booked 2 to 7 days in advance, ALL PLUS includes booking priority unlocking a room up to 2 days prior to arrival, even if the hotel is fully booked. In this spirit of providing the most elevated treatment to our customers, ALL PLUS leverages the richness of our loyalty program, ALL (Accor Live Limitless) and upgrades each subscriber immediately to a minimum of Silver status.

Through the deep refresh of its frequent traveller subscription product line, Accor aims to gain further market share in the new bleisure market combining business and leisure activities under one roof, shortening booking lead-time, and extending length of stays. This product also enables the Group to position participating hotels as go-to destinations for business trips and ‘work from anywhere’ locations.

“Off the back of our industry acclaimed loyalty program, ALL (Accor Live Limitless), we wanted to craft regional subscription products which would resonate with today’s traveller. These cards provide access to our best hospitality brands at the highest rational value when booking on or App” said Mehdi HEMICI, Chief Loyalty & E-Commerce Officer.

“After 10 years of existence, it was time for paid BUSINESS cards to embrace the bleisure & ‘work from anywhere’ growing trends. Simpler, stronger, and better embedded with the core loyalty program, ALL PLUS provides companies of all sizes, friends, couples, and families the best way to enjoy 4,000 properties across 100 countries.” added Maxime GAREAU, Vice President of Global Membership Subscription.

The Asia Pacific and India Accor Plus cards will both continue their growth trajectory and be rebranded within the ALL PLUS Family in 2024.



The post With ALL PLUS, Accor reinvents its frequent traveller subscription cards appeared first on Brand TD.

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